10 Ways to Improve your Crisis Communications – tip 1 evaluate your current state

Emergency preparedness and response plans save your people, business continuity plans save your operations, crisis communication plans save your reputation.  Together, they can save your business. It is important to master crisis communication planning early in your business continuity program. These ten tips will help you to get a handle on this important endeavour.

Before you begin, you need to understand where crisis communication fits into your organization.  Crisis communication is an integral part of a business continuity program but it is also a component of public relations and enterprise risk management.

Tip #1 Understand the current state of crisis communications within your organization

Research past crises. Determine if an informal or formal crisis communication plan exists and who is managing it. Make the most of your limited resources by formalizing and leveraging existing crisis communications plans.  A gap analysis will expose areas that need improvement.

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(For more information on DRI’s professional practices please read Professional Practice Nine – Crisis Communications DRII Professional Practices June 1, 2012 Version 1)

‘When planning for war, I have always found plans to be useless, but planning to be invaluable.’ General Eisenhower

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