10 Ways to Improve your Crisis Communications – tip 2 engage corporate communications

Emergency preparedness and response plans save your people, business continuity plans save your operations, crisis communication plans save your reputation.  Together, they can save your business. It is important to master crisis communication planning early in your business continuity program. These ten tips will help you to get a handle on this important endeavor.

Before you begin, you need to understand where crisis communication fits into your organization.  Crisis communication is an integral part of a business continuity program but it is also a component of public relations and enterprise risk management.

Tip #2  Corporate communications must be involved in crisis communication planning

Corporate communications is to crisis communications planning what Information Technology is to disaster recovery planning. Exclude them at your peril.  A strong communications team may want to lead the initiative. The business continuity professional can provide timelines, guidance, auditing and exercise opportunities. Ensure that the crisis communication plan covers the four key communication lines: internal, external, media and stakeholders.

(For more information on DRI’s professional practices please read Professional Practice Nine – Crisis Communications DRII Professional Practices June 1, 2012 Version 1)

‘When planning for war, I have always found plans to be useless, but planning to be invaluable.’ General Eisenhower

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