10 Ways to Improve your Crisis Communications – tip 3 Define your Scope

Emergency preparedness and response plans save your people, business continuity plans save your operations, crisis communication plans save your reputation.  Together, they can save your business. It is important to master crisis communication planning early in your business continuity program. These ten tips will help you to get a handle on this important endeavour.

Before you begin, you need to understand where crisis communication fits into your organization.  Crisis communication is an integral part of a business continuity program but it is also a component of public relations and enterprise risk management.

Tip #3 Define the scope of the crisis communications plan

If you have conducted a comprehensive risk assessment you will have discovered a large number of risks that could destroy your organization but not physically impact your people, information, equipment or facilities. A corporate crisis communication plan will include these risks and will be invoked much more often than a business continuity or response plan.

If your organization does not have a corporate crisis communication plan, you may want to limit the scope of the crisis communication plan associated with the business continuity management program. Define the set of risks to which it will respond or limit its use to the activation of the emergency operations centre (EOC).

Begin planning crisis communication early in your program as an independent project. The risk evaluation and Business Impact Analysis should be designed to provide information for the crisis communication plan.

(For more information on DRI’s professional practices please read Professional Practice Nine – Crisis Communications DRII Professional Practices June 1, 2012 Version 1)

‘When planning for war, I have always found plans to be useless, but planning to be invaluable.’ General Eisenhower

Comments are closed.
  • Be Prepared

  • Professionals

  • Categories

%d bloggers like this: