10 Ways to Improve your Crisis Communications – tip 7 Include a Media Crisis Plan

Emergency preparedness and response plans save your people, business continuity plans save your operations, crisis communication plans save your reputation.  Together, they can save your business. It is important to master crisis communication planning early in your business continuity program. These ten tips will help you to get a handle on this important endeavour.

Before you begin, you need to understand where crisis communication fits into your organization.  Crisis communication is an integral part of a business continuity program but it is also a component of public relations and enterprise risk management.

Tip #7 Include a media crisis plan

In a crisis, the media can be your friend. A media crisis plan provides guidelines for how to leverage the media in a crisis rather than
struggling with it. Someone must be tasked with taking the names and phone numbers of reporters, finding out their deadlines and ensuring phone calls are returned. Media lines should be written that indicate that you want to cooperate and provide accurate information. Your media crisis plan will help you deal with heavy media enquiry pressure.

(For more information on DRI’s professional practices please read Professional Practice Nine – Crisis Communications DRII Professional Practices June 1, 2012 Version 1)

‘When planning for war, I have always found plans to be useless, but planning to be invaluable.’ General Eisenhower

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